The Challenge

Golf is big business, and not just for the touring pros, the companies that make equipment, or the sponsors wanting to expose their products to a sport attracting more consumers as the world’s population ages. Golf is also big business for charities and corporations, and their sponsors, their organizers and their players, who together raise almost $3 billion annually in North America alone.

There is estimated to be more than a million tournaments every year for everyday players. If you’re going to block off a full day to play in one of them, which is often the case, you want it to be a full day of fun.

The aging population has more to spend on golf. For established events, it’s a challenge to keep customers, and customers means sponsors as well as participants. For new events, it’s a challenge to attract customers.

Keeping (or attracting) golf’s customers means putting an end to the frustrations of charity tournaments. Things that can start with disorganization at registration and be compounded by complicated formats, sandbaggers, slow calculation of winners and an excessive and often boring prize presentation.

In a nutshell, the challenge is to improve the experience for everyone involved. And LTS LeaderBoard is the solution.